Resume

2018 - 2022 (FRANCE)

ELLEN DECORATION

Ellen décoration offers a large assortment of fabrics for sewing and upholstery. The company also partners with major Haute Couture houses to provide high-end and trendy fabrics.

MARKETING DIRECTOR

• Led a team of 15 employees and managed a digital marketing budget of 150k €
• Revamped the marketing strategy and helped grow the overall revenue by 18%
• Increased offline sales growth by +12% (2018-2021) and achieved +34% total sales growth (2020-2021) by improving the online store information and features in the front and back end, as well as enhancing functionalities
• Increased the website traffic by over +32% monthly, strengthening online channels such as SEM, affiliate marketing, Facebook (FB) advertising, influencer marketing, and email marketing
• Optimized strategy and roadmap across eComm funnels and blog, as well as campaigns to increase store conversion and improve Web KPIs
• Prepared sales forecast reports; planned and set performance targets to drive a better experience
• Tracked, prepared, and analyzed KPIs and Web analytics; presented insights to stakeholders
• Launched an email marketing campaign which contributed to 10% of sales and created an automatic abandoned cart email that contributed to 30% of sales
• Evaluated and led marketing activities improvements and website conversion using A/B testing, segmentation, targeting, and audience building, resulting in maintaining a conversion rate above 4.5%
• Fostered a culture of experimentation and research-based UX design
• Built out a global function, including onboarding translation vendors, setting up multi-site manager architecture, building automated workflows, and launching in several new countries and languages Partnered with creative agencies to deliver digital creative assets

2016 - 2017 (USA)

COMPASS

Compass is an innovative residential real estate firm. I was part of the real estate agent Mathieu Rochette’s team, managing a portfolio of over $42 million in residential luxury sales/rentals.

MARKETING MANAGER & REALTOR ASSISTANT

• Developed new FB Ads, E-flyer, social media, EDM, and branding design for the whole team
• Suggested and wrote copy for emails, advertisements, product descriptions, blogs, and social posts
• Defined and implemented the brand awareness strategy to reinforce the French investor market
• Completed client management files to track visits, transactions, and negotiations
• Created +20 posts FB/IG weekly to increase realtors’ branding
• Developed SEO-friendly copy for web pages, blogs, and other digital properties to increase organic search visibility.

2018 (JAPAN)

ZENMARKET

ZenMarket is a Japanese proxy shopping service where clients can buy from thousands of online stores with 1.5 million registered users from all over the globe.(8languages).

Marketing manager

• Achieved +18% sales growth each month since I started after I launched the marketing plan
• Generated a 200% uplift in organic traffic in 6 months through extensive SEO for the French market
• Audited and validated the website's SEO via the use of the screaming frog tool
• Increased website traffic by +4% by restructuring and creating a responsive blog and content design
• Managed the international digital marketing team in the Americas, Europe, and Japan
• Defined Pay Per Click (PPC) and Cost Per Click (CPC) campaigns and budget for AdWords, FB, Youtube, Tiktok, and Instagram
• Reduced ad spending by almost 20% and improved Google ads to increase conversions
• Created and managed Social Network Services in 2 languages for FB, Instagram (IG), and Twitter
• Designed digital ads, newsletters, banners, and landing page

2015 (Singapore) Internship

MARKETLIGHT

MarketLight is a digital transformation firm that provides solutions to enterprises driven by AI and big data.

Account executive - Digital Marketing

• Managed and developed business through cold calls and networking events in the education sector, increasing monthly revenue by +$60,000 on average with a 35% closing rate
• Developed and promoted innovative digital tools, including paid advertising such as Google and FB
• Monitored and tracked the progress of digital advertising campaigns and made adjustments in real-time
• Completed market research and managed projects’ progress through Asana

2011 - 2015 (FRANCE)

GROUPE ESC TROYES

BACHELOR BUSINESS ADMINISTRATION DEGREE

Bachelor of International Management, INBA (International Network for Business and Administration) specialization in Digital Marketing

2008 - 2009 (JAPAN)

KANAGAWA SOHGOH

Exchange Student

Exchange Student program for a year, learned japanese culture and language, level JLPT 3

2013 - 2014 (POLAND)

Gdansk School of Banking

Double Degree Exchange student

Double Degree Exchange student program for a year, Specialization in Finance/Banking